In the online world, you can have the best content on the internet, but if nobody ever sees it, then, well, you’ll never get anywhere with it! The trick is to get more eyes on what you are doing. Where the eyes go, the money follows. There are people on Instagram, right this very minute, who are making thousands just because they have 100k ENGAGED followers.
So, how to get more eyes on you, you ask?
You don’t have to do this alone! Start reaching out to people! Collaborate with bloggers, models, writers, photographers, or any product producers or service providers. Collaborations will benefit both parties by exchanging product, services, images, mentions, and/or likes. These exchanges can expand your outreach like crazy! Collaborations can also bring referrals from die-hard followers who really trust their opinion. This instantly creates trust in you, too. Collaborations are key to expanding your potential audience.
Another great part of collabs? Getting help from an expert in something you need improvement in. Let’s say you’re not so great with photography, but you’re awesome at marketing… Find a photographer who needs marketing help, and exchange, they’ll provide you with their expert photos!
Even if you can’t find a direct exchange of product or services to exchange, reach out to people by interviewing them about what they do. It’s simple! Plus, people love talking about themselves, especially knowing that you will share it with everyone you know. Most likely, they’ll want to share it with all of their friends, too. It’s a win-win. And hey, there’s a few more eyes on your content and your brand! So reach out, seek out those who offer what you need, and collaborate!
No matter how big or how small the other network is, take the opportunity to work with another blogger. All it takes is one person to make your content go viral! Guest blogging is a great example of a “help you, help me” arrangement. Everyone wins. Research blogs with similar interests and offer to write or answer questions regarding the topics you feel most comfortable in. Be sure to ask to share the content on your profiles, and blog away!
Grow your online network: Social Media Groups
There are groups on LinkedIn and Facebook for almost every category. Join them! Reach out to the group admin and ask if it’s okay to share your content with the group. More often than not, if the content is uplifting and educating, they’ll allow it. Plus, groups are a great place to network and meet new people who are interested in what you do!
If you haven’t already, Download Shapr. This is an incredible app to meet people locally!!! I have met sooo many successful people from this app… Growing your professional network is as easy as swiping right! This is where most of my content for my podcast comes from! You already have one thing in common, location, so it’s a great place to get started.
Social media prospecting
It goes down in the DM! The more time you spend reaching out to people, the more people will be seeing your name! Make the effort to post regularly across all your profiles (sure, it’s okay to focus on your favorite one, but the more platforms you use, the more chances you have in reaching a wider audience). Use your social media to build a strong network of professionals and people who share your interests. This becomes massive leverage, a byproduct of this is a bigger following and a bigger following means you can drive traffic to whatever you chose! Sponsorships? Email lists? The world is yours…
Research your ideal client
It’s super important to know who you are trying to reach. If you just mass market out to anybody and everybody, it’s less likely anyone will feel the pull to pay attention to you. That’s why you have to be super specific, and to do that effectively, you have to know who you are talking to.
So how do you get to know your ideal client? Research, research, RESEARCH!
Find out where your ideal client works.
What’s the industry? How big is the company? What is the company’s mission and values? Use this information to target your ads and pitches to align with their mission and values. Take note of the level of expertise and expected income. The ideal client has to be able to afford your product or service, right?
How does your ideal client spend their time?
Find out where your ideal client spends most of the day. When are they most likely to have time to see your content? How does your client learn new information? What blogs or news does your client follow? Which social media accounts does your client primarily use? Use this information to know the when and what for content delivery.
It’s super important to direct your content as if you are speaking directly to one person. What are they looking for? Once you know what they need, you’re in a better position to offer a solution. This gives you the opportunity to reach out to someone within the company. Even if you don’t get the right person the first time, the referrals will help grow your network along the way! Take time to research your audience so that you can develop relevant and engaging content that is sure to keep eyes on you.
Become an authority
Invite people to come to you by offering relevant content, answering questions, and providing information. Create content that speaks to your audience. Establish authority by publishing, whether it be a blog, an e-book, or a podcast, the fact that you’re published makes you reputable. If you’re the one answering questions, people will look to you as the expert. The more you help, the more people will respect you as an authority and the more people that will approach you! The winning cycle…
Through interaction with followers is important for people’s perception of you, staying active in conversations and forums is not enough! Get people to subscribe to push notifications through Facebook messenger and emails Trmbl Media Messenger Marketing. This method is critical because it bypasses the algorithms of the networks, and the more people who engage within the first 15 minutes of your post being active, the more people it will reach. The more you share and interact, the more your audience will share, and the more you’ll get eyes on you!
There are sooo many ways to stay relevant in the online world. It’s super critical to get, “in the trenches” and the “$1.80 strategy” as Gary Vaynerchuck would say, and take action in the midst of it all! When you not only participate, but also contribute, people will start to follow, and the money will, too!
Check out these 10 ways to drive organic traffic to your website
Okay, we’ve laid out the basics of how to get started on getting eyes on you, but if you’re looking for more detailed and specific advice, or if you have questions, we’re here to help! Contact us at firstname.lastname@example.org
Pro tip: Many people try to rush this step, or they expect thousands of views overnight… I feel you here, I am that guy too! I want everybody in the world to see the incredible content I am providing, but I just have to earn it! It does not happen every night. It takes time to create a following, it takes months and years to gain massive traction. The thing is though, once you stop spinning your wheels, then your success will grow exponentially.
Pro tip 2: Create quality content and do not worry too much about the number of followers you have! As long as you are planting seeds, the crop will eventually grow. It’s very important you read my post “Learn, Teach, Repeat!” about the mindset here and how to create the right content. If you skip this step, your efforts to drive traffic will be wasted.